If you’ve ever worked in a marketing, brand, or design team, you probably know the feeling: another urgent request for a banner. Or a flyer. Or ten social media sizes. And it’s needed yesterday.
The person asking isn’t trying to make your life harder, they just need content to do their job. But when every request comes through design, the process starts to buckle. The team slows down, the backlog grows, and eventually, someone decides to take matters into their own hands.
That’s when off-brand content starts showing up in the wild.
Creative Templates is IntelligenceBank’s solution to this problem. It’s a way to help your entire business create content faster while still keeping control of the brand.
What problem do Creative Templates solve?
Marketing is moving faster than ever. But design capacity usually isn’t.
Creative teams are stretched thin trying to keep up with every size, every variation, every tweak. Meanwhile, marketers, franchisees, and local teams are trying to move quickly, and when there’s no easy way to get what they need, they start improvising.
Logos get distorted. Colors get changed. Outdated images resurface. And everyone ends up spending time fixing mistakes instead of moving campaigns forward. It’s not a discipline issue. It’s a process issue.
Who are Creative Templates for?
Creative Templates is built for any organization that needs to create a lot of content across different teams, locations, and channels, without sacrificing brand integrity.
Here’s who it’s especially helpful for:
- Studio or production managers who want more time for creative strategy, not admin
- Designers who are tired of doing the same resize work over and over
- Brand teams who need to protect consistency across every channel
- Field marketers, franchisees, and local teams who need fast, flexible content and don’t have a designer on speed dial
If you’ve got people creating content who aren’t designers, or designers doing work that isn’t really design – this is for you.
What do Creative Templates do?
At its core, Creative Templates lets you build branded templates once and reuse them safely across your business. Designers create the templates and everyone else personalizes them.
Because it’s fully embedded within the IntelligenceBank platform, everything is governed. Only approved assets can be used. Brand elements stay locked down. Final files are stored in the DAM. Approvals are baked in. You get speed and scale, without the chaos.
Here are a few of the key features:
One-to many versioning
Create every format you need from a single base template. No more duplicating designs or rebuilding layouts from scratch. Just pick your formats, customize what’s needed, and export.
Template flexibility with brand control
Designers choose what can be edited and what stays fixed. That means logos, fonts, and layouts can’t be accidentally changed, but things like dates, offers, or contact details can be updated with ease.
Self-service for non-designers
Whether it’s a franchisee creating a promo flyer or a regional marketer adapting a campaign for their audience, anyone can generate what they need, without design help.
Seamless integration with your DAM
Templates live in the IntelligenceBank Digital Asset Management (DAM) system. Assets are pulled from the DAM. Final artwork is stored in the DAM. That means everything is connected, approved, and tracked.
Built-in approvals and audit trails
Need oversight? No problem. Approvals, permissions, and audit trails are part of the workflow. Nothing gets published without a green light.
What are the benefits of Creative Templates?
So what does all this actually mean for your team? Here’s how Creative Templates helps in the day-to-day:
Faster turnaround times
Campaigns launch quicker because your teams aren’t waiting on design for every variation.
Fewer bottlenecks for designers
Creative teams spend less time resizing assets or making repetitive tweaks and more time doing high-value design work.
More autonomy for marketers
Franchisees, field teams, and local marketers get what they need, when they need it, without risking brand quality.
Better brand consistency
Because templates are locked down where it matters, you avoid off-brand improvisations and keep everything aligned.
Full control and compliance
You keep complete visibility over what’s being created, what’s being published, and who’s using it.
Scalable content creation without scaling costs
Creative Templates helps you meet the growing demand for content without hiring more designers or increasing agency spend.
Significant time and cost savings
By reducing repetitive design tasks and enabling safe self-service, Creative Templates frees up hours of designer time every week, or eliminates the need to outsource those edits altogether. Use our calculator to see your potential savings.
How are Creative Templates used?
There’s no one way to use Creative Templates. That’s kind of the point. But here are some common use cases:
- Global or national campaigns that require dozens of format variations – digital banners, homepage promos, social media sizes
- Franchise networks who need local teams to create their own flyers, ads, or social tiles
- Field teams creating content for in-store, events, or local offers
Brand teams who want to speed up campaign delivery while maintaining standards
In short, it’s for any organization trying to scale content, without scaling chaos.
Why Creative Templates matter?
Creative Templates gives your business the ability to move faster without compromising on brand. It takes the pressure off your design team, empowers your marketers, and gives everyone a better way to work together.
Because good creative shouldn’t be a bottleneck. And staying on brand shouldn’t feel like a burden.
Want to see how it works? Take a tour of Creative Templates.
