PODCAST
Brand Intelligence
Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets.
Episodes
Episode 1 – Lani Evans
In this episode, we’re taking a dive into the world of sports marketing and sponsorships. Tessa is joined by Lani Evans, the Brand Manager of the Australian Grand Prix Corporation. Together, they delve into topics such as leveraging talent, the relationship between brand and operations, and maintaining brand consistency.
Episode 2 – Georgia Beattie
In this episode, we’re digging into the world of agricultural marketing and branding. Tessa is joined by Georgia Beattie, CEO of Bulla Park. Together, they delve into mushroom agriculture, brand extensions, white labelling to big grocery and food compliance.
Episode 3 – Tom Kehoe
In this episode, we’re talking to Tom Kehoe, Head of Creative Services and Digital Communications at Univar Solutions, about the intricacies of brand strategy at a multi-billion dollar brand. Join Tessa and Tom and see where creativity intersects with chemistry and the values that steer the course.
Episode 4 – John Horodyski
In this episode, Tessa and co-host William are joined by John Horodyski, Executive Director at Salt Flats, where they discuss the importance of digital asset management, metadata and AI in the world of branding.