How Can Marketing and Compliance Teams Work Better Together?

September 23, 2024

What if there was a way to streamline the marketing compliance processes that enhance collaboration? Our latest white paper, “How To Resolve the Divide Between Marketing and Compliance Teams,” explores this critical issue, drawing insights from over 550 Marketing and Legal professionals in the U.S., U.K., and Australia.

Author

Rachel Armstrong

While there’s always been a level of friction between Marketing and Compliance, it’s now more pronounced than ever. The main culprit is the continuing rise in creative content volume and pace and what that means to review workloads and deadlines. Marketing teams are under pressure to deliver engaging content that drives business growth, while Compliance teams are tasked with ensuring that all marketing materials meet complex regulatory standards. This struggle often leads to inefficiencies that stifle creativity and slow down execution.

But what if there was a way to streamline these processes and enhance collaboration? Our latest white paper, “How To Resolve the Divide Between Marketing and Compliance Teams,” explores this critical issue, drawing insights from over 550 Marketing and Legal professionals in the U.S., U.K., and Australia.

What’s Inside?

Misaligned Perceptions: Discover how both teams view compliance reviews—marketers often see them as barriers, while compliance professionals worry about thoroughness.
Shared Challenges: Learn about the common hurdles faced by both teams, such as high content volume, tight deadlines, and inefficient review processes.
The Crucial Role of Technology: We delve into how automation and AI can transform compliance workflows, reducing review times significantly and allowing teams to focus on what they do best.
Improving Communication: Our research indicates that better collaboration can bridge the existing gaps. Regular interactions, joint workshops, and clearly defined roles are essential steps to foster understanding.
Strategic Recommendations: From utilizing AI-powered compliance scanning to centralizing marketing workflows, we provide actionable solutions to enhance both productivity and compliance accuracy.

Our findings reveal a surprising amount of common ground between marketing and compliance teams. For example:

84% of Marketers agree that good governance is crucial for business success.
83% of Marketers prefer a thorough review by legal and compliance rather than a light touch, to ensure no risks are missed.
Ultimately, both saw a need to change current approval methods to relieve repetitive workload, bottlenecks and get content launched faster.

By understanding each other’s perspectives and adopting new technologies, organizations can unlock the potential for a more efficient, effective marketing compliance process.

Ready to transform your approach to marketing compliance? Download our white paper today and discover how to break down barriers, enhance collaboration, and create compliant marketing materials that resonate with your audience. You can also contact us here.