Thanks to ever increasing digital media spends and use of generative AI, brands are producing an unprecedented volume of content – images, videos, emails, socials, blogs, brochures and more. Managing them is getting hectic, which is why an increasing number of businesses are opting to choose software specifically designed to manage creative assets – Digital Asset Management platforms, (a.k.a. DAMs). But choosing a DAM can be a hectic process in itself because there’s a lot to consider. And while the core function of central storage is common to all, there’s a range of things to consider when performing a Digital Asset Management comparison.
With so many DAM solutions available, how do you choose the right one? We walk you through how to perform a comprehensive comparison of Digital Asset Management software, using real-world data from G2.
G2 is the largest and most trusted software marketplace. More than 80 million people annually use G2 to make smarter software decisions based on authentic peer reviews. G2’s Digital Asset Management (DAM) Vendor Comparison Report is based on reviews and shows IntelligenceBank ranked highly among its competitors.
Why is a Thorough Digital Asset Management Comparison Essential?
Frankly, you’d be insane not to compare DAM vendors. Skipping this step risks wasted budgets, operational headaches, and a system that becomes obsolete as your needs evolve.
Not All DAMs Are Created Equal
Some DAMs have basic functionalities and act as stand alone platforms, while others integrate workflow automation, brand portals and legal compliance operations. A detailed comparison ensures you invest in a system that aligns with your current and future business needs.
Long-Term ROI Depends on the Right Choice
A DAM is a long-term investment. Migrating from one system to another is costly and disruptive. Choosing the right one from the start saves time, money, and frustration.
Scalability Matters
Your DAM should grow with your business. A small business today might need basic asset storage, but an enterprise tomorrow will require advanced metadata, AI search, project management tools and a brand guidelines portal.
Customer Service & Security Are Non-Negotiable
A DAM comparison is not all about features. Customer Service and security are other big factors. Having support and training is essential. You can have the most feature packed platform on earth, but if nobody knows how to use it or help isn’t around to quickly fix technical hiccups, it’s useless. So too, robust enterprise security is essential to safeguard sensitive data.
A methodical, structured DAM comparison prevents costly mistakes and ensures long-term success.
What are the Steps Involved in a DAM Comparison?
IntelligenceBank has produced a comprehensive editable DAM RFP (Digital Asset Management Request For Proposal) template which is available for download here.
But first up, you will want to do some initial internal investigations to help you clarify your needs, as DAMs can range from the very basic to the highly sophisticated..
Here are the steps we recommend:
Step 1: Define Your Requirements
Before you get to comparing DAM vendors, identify your ‘must-have’ or ‘nice to have’ features by crystalizing what your current problems are. Here’s a list of common issues, which depending on your answer, will determine what level of DAM solution you need:
Are you:
- Having difficulty finding existing creative assets quickly, (or sometimes at all), because they’re spread across various servers, hard drives and desktops?
- Often unsure whether you have the final approved version?
- Forever fielding requests from team members for assets such as logos or brochures previously sent umpteen times?
- Repeatedly performing very basic tasks for ‘low-tech’ team members such as changing a file format of an asset (e.g., from PDF to EPS)?
- Spending too much time investigating usage rights on existing assets?
- Frustrated because you can’t provide varying levels of access to digital assets to team members vs freelancers and external suppliers.
- Frequently missing technical information on assets e.g., when it was created, the photographic setting, location, dates etc.?
- Sending repeated requests for asset approvals from team members who simply don’t respond?
- Tracking and collating mark up comments on creative in production from various approvers over email?
- Unable to identify talent, customers or executives featured in assets – therefore can’t confirm usage compliance?
- Spending time downloading and uploading assets when they are ready to share on socials or the media?
- Confused about which assets are being used in high rotation and which assets are being underutilized?
- Performing manual tasks for individual assets within a campaign e.g., editing small changes across tens of assets?
- Having to make simple text changes to existing assets for local markets?
- Frustrated with regulatory compliance reviews holding up material?
Step 2: Research Types of Solutions Available to Solve Problems
The most direct route to answer your questions is to contact a reputable vendor that has excellent reviews on an independent peer to peer ranking platform such as G2. This will help you narrow down the field in terms of who to contact.
There are some key characteristics to consider when comparing DAM vendors. The tables below are taken from G2’s 2025 Spring results and compare the top 5 market leading DAM software providers. At the time of writing, IntelligenceBank is the highest rated in 7 key categories:
1. Likelihood to Recommend
2. Asset Management
3. Media Types
4. Workflow Management
5. Brand Portal
6. Integration with Marketing and Creative Software
7. Ease of doing business with
Let’s take each one in turn:
Likelihood to Recommend:
| IntelligenceBank | Bynder | Canto | Brandfolder | MediaValet |
|---|---|---|---|---|
| 91% | 90% | 89% | 89% | 91% |
Why IntelligenceBank scores highest:
IntelligenceBank is highly recommended because we know how to take care of our customers. Verified customers have attested to our deep understanding of how brands can get more value out of their creative assets and keep teams on brand.
Asset Management:
Assess reviews based on DAM functionalities such as storing, managing and sharing assets.
| IntelligenceBank | Bynder | Canto | Brandfolder | MediaValet | |
|---|---|---|---|---|---|
| Metadata | 92% | 89% | 87% | 86% | 89% |
| File Types | 94% | 89% | 89% | 91% | 82% |
| File Transformation | 91% | 83% | 82% | 86% | 87% |
| Versioning | 91% | 84% | 83% | 86% | 86% |
| File Expiration | 92% | 86% | 87% | 82% | 85% |
| File Watermark | 90% | 86% | 81% | 82% | 79% |
| Digital Rights Management | 92% | 86% | 84% | 84% | 85% |
| Organizational Interface | 89% | 86% | 82% | 87% | 87% |
| User, Role & Access Management | 91% | 85% | 84% | 88% | 90% |
| Import/Export | 89% | 86% | 86% | 89% | 86% |
| Performance and Reliability | 95% | 86% | 87% | 92% | 86% |
Why IntelligenceBank scores highest:
Customers rate the platform as offering rich features such as version control to give teams a single source of the truth. Users can easily perform a range of helpful functions such as transforming assets on the fly into different sizes and formats. IntelligenceBank boasts industry leading compliance features including digital rights management, file expiration, proofing and approvals, disclaimer engines and more.
Media Types
The ability to manage all types of media is an essential part of comparing DAM vendor platforms.
| Media Type | IntelligenceBank | Bynder | Canto | Brandfolder | MediaValet |
|---|---|---|---|---|---|
| Image | 95% | 92% | 93% | 94% | 95% |
| Video | 91% | 85% | 83% | 87% | 89% |
| Audio | 91% | 83% | 83% | 87% | 87% |
Why IntelligenceBank scores highest:
IntelligenceBank gives users an industry leading experience for image, video and audio files. However we don’t stop there, extending this experience to documents, presentations, GIFs and even HTML pages. Users can manage all their media types in the one platform, complete with proofing and comments, approvals, version control, and industry leading compliance features.
Workflow Management:
Every marketing department, no matter the industry or location needs a production workflow. Connecting and centralizing a DAM library to a larger production ecosystem provides teams true end-to-end management. It helps put an end to inefficiencies by a combination of automation, AI, transparency and audit trails.
| IntelligenceBank | Bynder | Canto | Brandfolder | MediaValet |
|---|---|---|---|---|
| 87% | 79% | 81% | 85% | 86% |
Why IntelligenceBank scores highest:
IntelligenceBank’s workflows thread directly into users’ DAMs to speed up production and approvals times – but never at the expense of compliance.
Here’s a sample of the type of workflows available:
- Workflows for Briefs / Campaigns
From ideation, review, campaign approval, asset markup and approvals, to launch. - Workflows for Asset Approvals
Setup simple or staged approval processes, and easily track exactly who approved what and when. - Integration Workflows
Integrate your DAM with your MarTech Stack, triggering workloads in other systems. For example,assign a workflow task to a team member – such as reviewing content – and trigger a Slack notification. - Workflows for Proofing
Collaborate and give feedback on assets using comments, tagging, annotations and drawing tools. Compare versions side-by-side. - Workflows for Compliance
There are several options you can take to ensure your content is within regulation. DAMs can be linked to AI-powered legal and brand compliance reviews as well as connected to a menu system that can set up logic to generate all mandatory disclaimers at the start of your campaigns. - Download Approvals
Setup specific assets to require download approvals. Or setup pre-approved download depending on your asset use case. - Creative Templates
Create customizable templates that allow satellite offices to localize brand-approved assets.
Brand Portal:
Leading brands understand implementing online brand portals is best practice when it comes to bringing their brand guidelines to life and keeping their teams on brand.
| IntelligenceBank | Bynder | Canto | Brandfolder | MediaValet |
|---|---|---|---|---|
| 91% | 87% | 85% | 89% | 90% |
Why IntelligenceBank scores highest:
IntelligenceBank has a reputation for delivering stunning online brand guidelines that are both easy to share and easy to protect access. Users can automate brand requests to common questions such as “Please send me a jpeg of the one colour logo” as well as streamline and triage more complex requests.
Integrations with Marketing and Creative Software:
Integrating your DAM with popular third party software such as Adobe, Canva, WordPress, Drupal etc saves untold hours of upload and downloads.
| IntelligenceBank | Bynder | Canto | Brandfolder | MediaValet |
|---|---|---|---|---|
| 85% | 76% | 77% | 81% | 80% |
Why IntelligenceBank scores highest:
It’s no secret that one platform cannot perform every marketing function, however your DAM absolutely should be able to seamlessly integrate with specialized creative and CMS platforms.
Here’s a sample of the type of connectors offered by IntelligenceBank:
- Productivity Connector
Microsoft 365 (PowerPoint, Excel, Word), and Google Workspace (Docs, Slides,
Sheets). - Creative Studio Connector:
InDesign, Illustrator and Photoshop, Canva, Figma and Sketch. - Adobe Premier Pro + After Effects
Create videos with brand approved assets using Adobe Premier Pro and After Effects. - Salesforce Connector
Salesforce Sales Cloud, Salesforce Marketing Cloud. - CMS Connector
WordPress, Drupal, Sitecore, Contentful and more. - Universal Connector
Drag and drop assets into web apps via Chrome. - Handshakes
“If this then that” workflow integrations that allow you to connect to an infinite number of apps – such as Dropbox, Facebook, JIRA, Slack and more. - API
Create custom integrations between IntelligenceBank data and other applications.
Ease of doing business with:
It sounds like a simple and obvious goal, but it’s surprising how many software companies fail at this. Our customer success experts ensure your project is successfully implemented, on time and on budget. We provide Admin training (including train the trainer), and provide post-launch support.
| IntelligenceBank | Bynder | Canto | Brandfolder | MediaValet | |
|---|---|---|---|---|---|
| Ease of Setup | 86% | 83% | 81% | 82% | 85% |
| Quality of Support | 94% | 93% | 88% | 89% | 91% |
| Meets Requirements | 91% | 88% | 87% | 91% | 91% |
| Good partner in doing business with | 94% | 93% | 90% | 89% | 93% |
| Ease of Admin | 88% | 86% | 87% | 86% | 88% |
Why IntelligenceBank scores highest:
We pride ourselves on 6 star service and support, and in this case, the reviews really do speak for themselves…
Step 3: Select Top Vendor Choices for DAM Comparison
A live demo and a chat about your current problems is the best way to understand the various types of solutions available.
Along with discussing your needs, ask for case studies that demonstrate success in similar industries or use cases.
Vendors will be able to go through all the features of their platform that can address your immediate problems and provide a roadmap for the future.
Step 4: Request Tenders
Once you’ve selected your top DAM comparison vendors, it’s time to submit a Request for Proposal (RFP). This will help you get to a granular level of detail on features and supporting services such as storage, reporting and admin. The RFP will enable you to compare DAM vendors and act as a score card.
IntelligenceBank Leads in Digital Asset Management Comparison
A detailed DAM comparison ensures you invest in a system that scales, secures, and streamlines your digital assets. After analyzing G2’s 2025 data, IntelligenceBank emerges as the top DAM for:
- Enterprise-grade asset management
- Automated compliance workflows
- Seamless integrations
- Best-in-class support
Next Steps
If you’re still in research mode:
1. Explore live G2 reviews
2. Compare DAM providers via the RFP template
3. Select a preferred vendor then create a business case that supports your needs and provides key decision makers with all the information they require. See downloadable guide below.
Above all choose a proven leader. Book a demo with our team today.
