If you think a DAM is just a tool for marketers, you might want to think again.
When you think of a DAM and what it can do for your organization, my guess is that your thoughts go straight to the marketing team and the benefits it can serve them. Heck, you are probably a part of a marketing team if you are reading this article. We want to expand your horizon on who you think a DAM is for, and break free of the idea that the only ones benefiting from implementing a Digital Asset Management is your marketing team.
Here are different teams that can benefit from a DAM.
1. Sales Team
When it comes to knowing your clients, it’s hard to think of another team in an organization that knows them better than your sales team. The sales staff have the unique opportunity to talk with potential clients to see what pain points they have, and how your product or service might be able to help them. In this process, a well equipped sales team should have a library of assets at their disposal to help cater their pitch to their specific clients. That’s where a DAM can step in and allow them to have curated collections to quickly access content that will be of value to their clients. One huge perk that IntelligenceBank brings for the sales team is the ability to integrate directly in Salesforce. This direct line to the platform allows sales teams to work more efficiently and close more deals.
2. Human Resources
The employees of a company are the backbone and key to its success. A human resources team has the task of keeping track of every single employee profile, healthcare forms, and various other reports and documents. If only there was a way for an HR representative to organize their employee files and pertinent company information…well, with a DAM Platform, your HR team can easily search and sort everything they need to access and remove the scattered files that more than likely, currently live on their desktops. This is even more important when your HR team consists of more than an individual person.
3. Finance & Accounting
The finance and accounting team has the very important task of keeping track of the money coming in and going out of the organization. On any given day, there are invoices and receipts coming in from multiple sources, both internally and externally. It’s hard to imagine a team that needs proper storage capabilities more than your finance and accounting team. A DAM with a good host of integrations (like IntelligenceBank) will allow them to edit their spreadsheets directly in the DAM, allowing them to only have to access a single location to keep their books up to date.
4. Operations
Depending on the industry, your company’s clients are being served by some sort of operations team. This team is responsible for the day-to-day data flowing through the company and they might have some of the most pies in the oven at any given time. For example, they might need to be able to track a customer who just onboarded and needs help with their setup, and at the same time serve individuals who have been clients for years with their data and upkeep. All this work comes with its own host of forms, documents, spreadsheets, etc… I think you can probably guess what I am going to recommend that every operations team have in its arsenal. A DAM can help alleviate a lot of those pain point of scattered reports and assets. Just like every other team in a company, the more people you have in this team, the more room for error there is.
5. Web & Dev Team
Your company’s website acts as its virtual storefront. It’s the first touchpoint of any future and current customer, and as such, needs to be adaptable. Your Web and Dev teams might need access to all your company’s assets more than anyone. When dealing with websites, apps, web tools, and more, they need to be able to quickly and efficiently access logos, images, and more. One huge benefit of a full feature Digital Asset Management is the ability to implement integrations with the software platforms they use. One piece of feedback we here at IntelligenceBank get a lot is the seamless integration of our DAM with products like the Adobe Suite, Microsoft 365, Google Workplace and various CMS platforms. Your Web and Dev team no longer need to have multiple tabs open, they can now access all the assets they need, directly from the tools they are using.
Wrapping it up
As you can see, a DAM is not just a marketing tool, it’s a business tool. Every team is using resources and assets in an organization and having a method to store, share, edit and track these assets is crucial to maximize the efficiency of each team. The ability to pull assets, straight from your DAM is something that everyone can appreciate, no matter where they are in the company.
To learn more about IntelligenceBank and how a Digital Asset Management system can help you, please feel free to contact us and see how we help companies around the world. We would love to book a custom demo with you and show you why IntelligenceBank is the trusted DAM for all of your organizations teams.
Contact us and find out how IntelligenceBank helps all teams with collaboration, efficiency and compliance.
