Understanding Content Marketing Trends

Marketing is undergoing a seismic shift, driven by factors such as AI advancements, privacy regulations, and evolving consumer preferences. With data from diverse industries including retail, banking, healthcare, and more, our content trends report offers a panoramic view of the challenges and opportunities that lie ahead.

Embracing marketing content volume and pace

One of the key takeaways from our research is the exponential growth in marketing content creation. Despite budgetary constraints, brands are investing heavily in content creation to meet the demands of today’s discerning consumers.

It’s fair to say current consumers are more discerning than ever before. They crave authentic, personalized, engaging content that resonates with their values and aspirations. In response, brands are doubling down on content creation, investing heavily to meet demand.

Despite economic uncertainties, brands are powering ahead, driven by the imperative to stand out and stay relevant in a crowded marketplace. The era of ‘more is more’ has dawned upon us, with marketers embracing the volume and pace of content creation as a means to maintain a competitive edge and capture the hearts and minds of consumers.

As we delve into the findings in our report, one thing becomes abundantly clear: the future belongs to those who embrace the velocity of content creation and harness new ways of creating, storing and sharing it. 

Our report provides actionable insights and industry predictions to help you stay ahead of the curve.

Leveraging AI for Enhanced Productivity

Every marketer is aware of AI, but there are varying degrees of awareness on just how much AI-powered workflows are revolutionizing marketing operations. Discover how leading brands are harnessing the power of AI to streamline content creation, optimize workflows, and drive productivity. Our report unveils best practices and success stories to inspire your AI adoption journey.

The research uncovers the largely untapped potential of AI-powered workflows and shows how leading brands are leveraging this technology to reshape the landscape of marketing operations.

Far from replacing human creativity, AI serves as a catalyst for innovation, augmenting the capabilities of marketers and unlocking new realms of possibility. By automating mundane tasks, generating data-driven insights, and facilitating personalized experiences, AI empowers marketers to focus on what they do best – crafting compelling narratives, building meaningful connections, and driving business growth.

Our report provides implementation practices and tools embedded into creative workflow software that unlocks the full potential of this transformative technology. 

Navigating the video content explosion

Video content is no longer an option, it’s a necessity for brands looking to engage modern audiences. It has transcended its status as a mere marketing tool and become a cornerstone of brand strategy. From engaging product demos to compelling brand narratives, video content offers marketers a dynamic and immersive way to connect with consumers on a deeper level.

While the rise of video content presents boundless opportunities for brands, it also brings with it a new set of challenges and risks. Our report explores the skyrocketing popularity of video content and the opportunities it presents, along with the potential hazards of AI-generated videos. 

How brands are investing in content marketing technology

In the face of budget constraints, brands are prioritizing investments in content marketing technology to drive efficiency and effectiveness. 

From startups to multinational corporations, businesses across industries are prioritizing investments in Digital Asset Management (DAM) software and marketing workflow technology to streamline content creation, enhance collaboration, and amplify their marketing efforts. From accelerating content creation to ensuring compliance and rights management, DAM empowers brands to maximize the value of their digital assets while minimizing operational inefficiencies.

In tandem with DAM, marketing workflow technology has emerged as a game-changer for brands seeking to optimize content workflows and drive productivity.

Our report delves into the transformative impact of DAMs and content marketing workflows across organizations, exploring why they have become indispensable tools for teams worldwide. 

Navigating regulatory challenges

As regulatory scrutiny intensifies, marketers must see their way through a complex web of compliance requirements. The repercussions of regulatory non-compliance can be far-reaching and devastating for brands. They range from hefty fines to sanctions and reputational damage – sometimes all of the above. Understanding and adhering to these regulations has become a key point of concern for content marketers – particularly for brands in highly regulated industries seeking to safeguard their reputation and mitigate risk

In the face of mounting regulatory challenges, brands need to adopt a proactive approach and technology plays a pivotal role in this. Streamlining compliance management processes enables brands to automate workflows, track regulatory changes, and monitor adherence in real-time. 

Our report highlights real-world examples of regulatory penalties and offers actionable strategies to ensure compliance while maintaining productivity.

Managing marketing compliance with smart solutions

Falling foul of government mandated marketing regulation leads to crippling fines and sanctions. Regulators such as the Federal Trade Commission (FTC) in the US, the Competition Bureau in Canada and the Australian Competition and Consumer Commission (ACCC) in Australia have never been more active. Yet as onerous as they may first appear, managing compliance regulations doesn’t have to be a headache. Our Content Marketing Trend Report discusses intelligent solutions to streamline compliance processes, automate disclaimers, track critical content reviews, and maintain audit trails. From automating disclaimers to streamlining content approval workflows, MarTech platforms like ours empowers marketers to stay compliant without sacrificing productivity.

Harnessing the power of content workflow reports

Visibility across marketing workflows is crucial for driving efficiency and identifying bottlenecks. Our report sheds light on the importance of content workflow reports and provides essential benchmarks to monitor and optimize your marketing processes.

Marketing content workflow reports have proven the reduction in the average time taken to approve creative briefs as well as shown increases in the percentage of assets that are approved within shorter timeframes. Client reports also demonstrate that processes that formerly took weeks to complete now take minutes.

Armed with insights taken from content marketing workflow reports, marketers are able to make informed, strategic decisions that drive business growth. Whether it’s reallocating resources, adjusting timelines, or refining approval processes, the ability to leverage data-driven insights enables marketers to steer their strategies with precision and confidence.