Blogs

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Insights

Brand Marketing ROI: What’s the Value of Brand Awareness?

How much should be invested in pure brand activity versus more tactical, product focussed work? And what can companies expect in return? We discuss the real ROI of brand marketing and reveal top line results from our recent study of over 50 marketing leaders who recently undertook successful brand campaigns.

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Insights

Marketing Rebrand Checklist

Rebranding is a large undertaking. Taking a structured approach and using a marketing rebrand checklist helps streamline the process and ensure nothing falls through the cracks.

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Insights

Best Brand Management Software: How to Evaluate Vendors

The best brand management software can see you through from strategy to content creation, launch, campaign management and post analysis. Check out our guide to all the core functionalities you need and how to evaluate vendors.

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Insights

Three Must Have IntelligenceBank Security Features

At IntelligenceBank, protecting your information is our number one priority. Along with a robust platform, we offer several additional security features to ensure your marketing work product remains safe and accessible.

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Insights

Why You Must Have Anti-Virus Scanning

Anti-Virus Scanning is a protective measure that checks files for viruses, trojans, and other harmful software before they are uploaded into your IntelligenceBank Digital Asset Management (DAM) system.

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Insights

Two Factor Authentication: What Is It and Why Do You Need It?

2FA is simply a way to add an extra layer of security to your online accounts. So instead of only entering your password, 2FA requires you to provide a second piece of information to verify your identity. This second ‘factor’ could be a code sent to your phone or email, or an authentication app that generates a unique code.

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Insights

What is Single Sign-On and Why it’s a Game Changer

Single Sign-On (SSO) simplifies the login process to password protected websites and applications. It allows you to log in just once with your primary set of credentials. After this initial login, you gain seamless access to all SSO-enabled applications without needing to re-enter your username and password for each one.

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Insights

False Advertising Examples: 7 Times Brands Went Too Far

Good advertising is persuasive – not deceptive. In recent years, there’s been an increase in companies pulled up for misleading claims. The penalties imposed by regulators have been jaw-dropping. Read on to learn about 7 real life horror stories.

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