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- Roundup
Generative AI is reshaping marketing faster than anyone expected. In this special episode of the Brand Intelligence Podcast, we step away from the hype and hear directly from the brand, creative, and marketing leaders adopting AI inside their organizations.
Whether you’re experimenting with tools or rethinking your entire workflow, this conversation offers grounded insight into where AI is already delivering value and where human expertise still matters most.
How do you refresh one of Australia’s most recognizable retail brands without losing what people love? Priceline Pharmacy’s Sophie Harris shares how the team evolved a 40-year-old icon to stay relevant, confident, and connected to customers.
Helia’s Head of Marketing, Dimi, joins The Brand Intelligence Podcast to share how his team pivoted mid-campaign when sweeping changes to the Home Guarantee Scheme upended the mortgage market. In just two weeks, they overhauled messaging, featured real brokers as campaign heroes, and reframed Lenders Mortgage Insurance as an enabler. Dimi also discusses internal engagement, creative testing, and why AI can’t replace human empathy in marketing.
Host William Tyree talks with Jessica Germain, VP of Marketing at My Code, about the award-winning rebrand that transformed a Hispanic-focused media company into a culture marketing platform connecting brands with today’s fastest-growing audiences.
Host William Tyree talks with designer Shanmathy about Made in Baltimore, the award-winning campaign that transformed a local lookbook into a storytelling platform. Hear how bold design, authentic voices, and community collaboration turned the project into a movement that celebrates Baltimore’s makers.
In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Rebecca Brown, VP of Marketing, Annabelle Pike, Director of Community Health Engagement, and Creative Director Andy McLeroy to explore the story behind Baptist Health’s centennial campaign.
In this episode of Brand Intelligence, host William Tyree talks with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, about how her team tackled brand and asset management challenges in one of the world’s most highly regulated industries: healthcare.
In this episode of Brand Intelligence, host William Tyree sits down with Vinay Raja, Creative & Digital Director at AVJennings, to unpack the award-winning branding campaign behind the Somerford residential community in Melbourne.
Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up? In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams.
Fast-moving policy shifts in Washington are creating confusion for compliance teams. What’s truly changing? What’s political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise.