Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets.
What does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey.
Join host William Tyree as he talks with Dimi Bartolillo, Head of Marketing and Brand at Helia, about their award-winning campaign redefining lender’s mortgage insurance. Discover how Helia used storytelling and data-driven insights to create a meaningful brand experience that resonates with both businesses and consumers.
What does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey.
On The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world’s most innovative brands. One of our traditions is asking each guest, "If you were about to give a keynote speech, what would be your walkout music?"
In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing solutions while maintaining the creativity that drives brand success.
In this episode, Alex Lamascus, Director of Thought Leadership at Workato, talks about their 2024 Brandie Award winning campaign, "The New Automation Mindset", including key takeaways that made this campaign extremely impactful.
In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank, William Tyree, CMO of IntelligenceBank and Mark Wood, General Manager of Growth at Red Marker to explore the synergies between the two companies and how their combined capabilities will provide unparalleled compliance checking solutions for regulated industries.
Is less truly more when it comes to your MarTech stack? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank, as they reveal how a consolidated MarTech stack can lead to significant productivity gains and enhanced brand compliance.
Ever wondered how professional web teams can navigate the ever-changing digital landscape with finesse? Join us in this thought-provoking podcast episode as Josh Koenig, Co-Founder & Chief Strategy Officer of Pantheon, delves into the strategies and mindsets that can elevate web development practices.
What are winning marketing teams doing now and where are they headed ? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank as they discuss IntelligenceBank’s new Content Marketing Trends Report.