Join top CMOs, Brand Managers, and marketing leaders as they reveal the strategies behind the world’s most iconic brands. Brought to you by IntelligenceBank, Brand Intelligence is your gateway to mastering brand strategy, creating demand, and building loyal customers.
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GMHBA CMO Helen Stevens shares how a 90-year-old not-for-profit health insurer transformed its heritage into a powerful modern brand platform — and the campaign results that proved brand still drives performance.
Host William Tyree talks with Jessica Germain, VP of Marketing at My Code, about the award-winning rebrand that transformed a Hispanic-focused media company into a culture marketing platform connecting brands with today’s fastest-growing audiences.
Host William Tyree talks with designer Shanmathy about Made in Baltimore, the award-winning campaign that transformed a local lookbook into a storytelling platform. Hear how bold design, authentic voices, and community collaboration turned the project into a movement that celebrates Baltimore’s makers.
In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Rebecca Brown, VP of Marketing, Annabelle Pike, Director of Community Health Engagement, and Creative Director Andy McLeroy to explore the story behind Baptist Health’s centennial campaign.
In this episode of Brand Intelligence, host William Tyree talks with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, about how her team tackled brand and asset management challenges in one of the world’s most highly regulated industries: healthcare.
In this episode of Brand Intelligence, host William Tyree sits down with Vinay Raja, Creative & Digital Director at AVJennings, to unpack the award-winning branding campaign behind the Somerford residential community in Melbourne.
Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up? In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams.
Fast-moving policy shifts in Washington are creating confusion for compliance teams. What’s truly changing? What’s political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise.
In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech.
This episode explores UVU’s award-winning rebrand, transforming its image through multi-channel marketing, real student stories, and stakeholder alignment to strengthen its brand identity.