Join top CMOs, Brand Managers, and marketing leaders as they reveal the strategies behind the world’s most iconic brands. Brought to you by IntelligenceBank, Brand Intelligence is your gateway to mastering brand strategy, creating demand, and building loyal customers.
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James Borg and Alex Hubbard, VP of Product and AI at IntelligenceBank, break down what's changing in marketing compliance in Q3 2026 and why. Listen now.
In this episode of the Brand Intelligence Podcast, we sit down with the marketing team from the Australian Securities Exchange (ASX) to unpack the strategy behind their award-winning “Capital with Confidence” campaign. In a challenging market environment, the team used data-driven storytelling and targeted messaging to rebuild confidence in IPOs and highlight the strength of Australia’s listings market.
Generative AI is reshaping marketing faster than anyone expected. In this special episode of the Brand Intelligence Podcast, we step away from the hype and hear directly from the brand, creative, and marketing leaders adopting AI inside their organizations.
Whether you’re experimenting with tools or rethinking your entire workflow, this conversation offers grounded insight into where AI is already delivering value and where human expertise still matters most.
What’s your walkout song?
In this special episode of the Brand Intelligence Podcast, we revisit one of our most-loved opening questions — the walkout songs chosen by brand, marketing, and creative leaders from around the world.
From Dolly Parton to NF, Star Wars to Coldplay, these choices reveal what motivates, grounds, and energizes our guests before they step into the spotlight. It’s personal, surprising, and a revealing look at the people behind the brands.
Hit play and discover the unofficial soundtrack of the Brand Intelligence Podcast.
GMHBA CMO Helen Stevens shares how a 90-year-old not-for-profit health insurer turned its heritage into a modern brand platform that delivers. Listen now.
Priceline Pharmacy's Sophie Harris shares how the team refreshed a 40-year-old Australian retail icon to stay relevant, confident and connected. Listen now.
Helia’s Head of Marketing, Dimi, joins The Brand Intelligence Podcast to share how his team pivoted mid-campaign when sweeping changes to the Home Guarantee Scheme upended the mortgage market. In just two weeks, they overhauled messaging, featured real brokers as campaign heroes, and reframed Lenders Mortgage Insurance as an enabler. Dimi also discusses internal engagement, creative testing, and why AI can’t replace human empathy in marketing.
Jessica Germain, VP of Marketing at My Code, shares the award-winning rebrand that turned a Hispanic-focused media company into a culture platform. Listen now.
Host William Tyree talks with designer Shanmathy about Made in Baltimore, the award-winning campaign that transformed a local lookbook into a storytelling platform. Hear how bold design, authentic voices, and community collaboration turned the project into a movement that celebrates Baltimore’s makers.
In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Rebecca Brown, VP of Marketing, Annabelle Pike, Director of Community Health Engagement, and Creative Director Andy McLeroy to explore the story behind Baptist Health’s centennial campaign.