Join top CMOs, Brand Managers, and marketing leaders as they reveal the strategies behind the world’s most iconic brands. Brought to you by IntelligenceBank, Brand Intelligence is your gateway to mastering brand strategy, creating demand, and building loyal customers.
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James Borg sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to break down what's actually changing in marketing compliance this quarter, and why it matters far beyond Europe.
How can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world’s most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and companies he works with.
What does employer branding and managers have in common? In this episode of the Brand Intelligence podcast, Ashley Herd, Founder of Manager Method talks to host Tessa Court about what employer branding is, why it's important, and how companies and managers can do a better job at it.
If you have ever wondered what metadata is or why its critical to any content marketer, join this conversation featuring John Horodyski, Executive Director at Salt Flats as he talks with IntelligenceBank’s CEO Tessa Court and CMO William Tyree through the in’s and out’s of metadata.
What’s brand strategy like at a multi-billion dollar global brand? Find out as we chat with Univar’s Tom Kehoe, Head of Creative Services and Digital Communications. Listen as Tom reveals his secret weapons to B2B marketing where creativity meets chemistry, where marketing strategy transcends the tangible, and where values steer the ship. Tom Kehoe and host Tessa Court are your guides on this captivating journey, and you won’t want to miss a moment of it. As a bonus, listen as Tom reveals how he uses IntelligenceBank to conquer the intricacies and legalities of marketing compliance in a highly regulated market.
Listen to the amazing journey of Georgia Beattie, CEO of Bulla Farms and Mushroom Saloon, and she talks with IntelligenceBank CEO Tessa Court on how she started her entrepreneurial journey at the early age of 28 exporting wine to China, and how that evolved into to her most current ventures in the world of agriculture and mushroom farming.
How a major sports events company maintains brand compliance and improves productivity