I can’t tell you how many conversations I had with folks where we were trying to remember file names, or which folder something was stored in. Sometimes you’d search for something and end up with five different versions, and unless you went into document version histories you weren’t sure who owned it or what stage of approvals it had been through.
Jennifer Lazaraz | Director of Marketing
Medical Informatics Corp. (MIC)
Key Highlights
- Medical Informatics Corp (MIC) is the creator of Sickbay, an FDA-cleared clinical platform providing hospitals with the only vendor-neutral, integrated patient monitoring solution in healthcare.
- MIC experienced challenges around digital asset management meant there was: - No central source of truth – assets became lost or hard to find. - Version confusion – teams were unsure which files were approved for use. - Complicated permissions through Google Suite that slowed workflows.
- To solve these issues, IntelligenceBank partnered with MIC to deliver a purpose-built brand portal that centralized assets made resources instantly searchable and easy to access.
Medical Informatics Corp. (MIC), the healthcare tech company behind the FDA-cleared Sickbay Clinical Platform, was recently recognized with a Brandie Award for Best Brand Portal Design and Execution. The IntelligenceBank-powered portal has transformed the way MIC manages brand access, compliance and collaboration.
Jennifer Lazarz, Director of Marketing at MIC, joined our CMO, William Tyree, on the Brand Intelligence Podcast to discuss how the portal is driving efficiency, compliance and consistency.
For those unfamiliar, what does MIC do?
MIC created the Sickbay Clinical Platform, which aggregates and time-synchronizes data from bedside medical devices (like ventilators and cardiac monitors) and delivers real-time and retrospective insights. It helps clinicians make faster, better-informed decisions and enables AI development.
What role does Brand play in supporting your mission?
The number one role brand plays in supporting our mission and vision is clarity and consistency.
MIC delivers next generation technologies to unify patient monitoring workflows for healthcare systems. To deliver those unified patient monitoring workflows we have to lean into our company vision: “Every patient. Everywhere. Monitored by people who care. Empowered with actionable data.”
Without emphasis on our brand, we can’t adequately tell the story of how Sickbay is serving every employee and patient within the health system. Everyone deserves the level of care that Sickbay enables, but there’s a lot of noise in marketing and advertising right now.
Leaning into our brand narrative and remaining consistent in our focus will help provide consistency and clarity amidst the marketing noise.
What brand challenges did you face before IntelligenceBank?
Prior to the brand portal launch we were working really hard to establish our overall identity as a brand, and to figure out how to best communicate that message. We have an amazing team of really smart people, and when you have a diverse workforce you start to come up with diverse solutions, and unfortunately it was siloing our own efforts.
We were relying heavily on the tools inherent in the Google Suite, but ran into complications with versions, approvals, permissions, and more. We were replicating work, or slowing down our efficiency just trying to find the things we were looking for.
MIC operates in a highly regulated space. How does your brand portal help you maintain strict control and meet ongoing audit requirements?
What I loved about the move to the brand portal was it took the existing hard work of our compliance department in terms of processes and reviews, and helped me marry their efforts into a framework that was easily searchable, with clear version controls and permissions.
It also allowed me to move many of our strategic assets, stock photos, product images, iconography, logos, as well as sales enablement tools, into the same exact space. Now everything is in one spot, and there’s a clear view about how it entered the system and how old the materials are.
One of your challenges was ease of accessibility (marrying a folder structure with search, adding approvals, and simplifying client sharing). How did you balance those priorities while keeping compliance at the forefront?
The answer to this is simple: collaboration. The structural design of our brand portal was assisted by a committee of members from teams company-wide who gave input into what would best serve them and their workflows. It’s a delicate balance to keep learning as workflows change and we’re continually learning to better use the tool to make things easier for the teams as we go.
What results have you seen?
The reaction was largely positive, and continues to grow more positive over time, especially as teams learn more and more about the features and capabilities of the tool. One of the unexpected benefits after the launch was we made the decision to centralize our sales document approvals through a database workflow in IntelligenceBank. That wasn’t originally in our scope, but as we learned more about what we could do with IntelligenceBank, the more we expanded our use cases.
What’s next?
The more we use the portal, the more we learn, and the more we want to do. I am excited to start building templates for teammates to use creatively that shortens some of the time through our marketing and compliance flow.
If you’d like to hear more, you can listen to this interview here or contact us to find out how we can help your team with collaboration, efficiency and compliance.
