Having an opportunity to engage with IntelligenceBank has been very useful for students. It puts them at an advantage compared to other applicants.
Dr Laura Gibson | Senior Lecturer
King’s College London
Key Highlights
- Pedagogical Tool for Master’s Program: The IntelligenceBank DAM platform is integrated into King’s College London’s Master’s in Digital Asset and Media Management (MA DAMM) as a practical tool for students to apply theoretical concepts.
- Real-World Application: Students use the platform to create, manage, and store digital assets, including images, videos, and audio files, while practicing metadata creation, auto-tagging, and taxonomy development.
- Career Readiness: Hands-on experience with IntelligenceBank gives students a competitive edge in job interviews, as they can demonstrate proficiency with a leading DAM system.
- Industry Collaboration: The partnership ensures the program remains aligned with industry trends and best practices.
Transforming Digital Asset Management Education
King’s College London is a prestigious university, renowned for its research excellence, and diverse academic programs. The college’s Master’s in Digital Asset and Media Management (MA DAMM) has long been a leader in bridging academic theory and industry practice. With over 1,000 applicants annually, the program attracts a diverse cohort of students eager to explore the complexities of managing digital assets. For the past five years, IntelligenceBank’s DAM software has played a pivotal role in enhancing the program, providing students with a hands-on platform to apply their learning in real-world scenarios.
The integration of IntelligenceBank into the curriculum was driven by the need to address a critical gap in the program. While students were well-versed in theoretical concepts, they lacked opportunities to practice these skills in a practical, industry-aligned environment. The IntelligenceBank DAM platform emerged as the ideal solution as it offered a user-friendly yet best practice platform for students to create, manage, and store digital assets while mastering essential skills like metadata creation, auto-tagging, and taxonomy development.
A Platform for Practical Learning
IntelligenceBank is used extensively throughout the MA DAMM program, serving as both a pedagogical tool and a storage system. In the first semester, students create individual digital assets, focusing on metadata standards such as Dublin Core and exploring the importance of controlled vocabularies. These assignments allow students to reflect on their choices and understand how metadata impacts asset discoverability and usability.
The second semester shifts to collaborative projects, where students work in teams to produce complex digital assets, such as recruitment videos or multimedia presentations. The platform enables seamless collaboration, with students uploading scripts, images, audio files, and final video assets into shared folders. Auto-tagging and metadata standardization features are particularly popular as they help students see the practical benefits of these tools in action.
One standout project involved creating a one-minute recruitment video to attract underrepresented students to King’s College London. Students used IntelligenceBank to manage all aspects of the project, from asset creation to metadata tagging. The project culminated in a DAMM “Oscars” event, where the best videos were showcased and awarded prizes for categories like “Best Metadata Management.”
Preparing Students for the Future
The practical experience gained through IntelligenceBank has proven invaluable for students entering the job market. Many graduates highlight their proficiency with the platform during job interviews, citing it as a key differentiator in their applications. As Senior Lecturer Dr. Laura Gibson notes, “Having an opportunity to engage with IntelligenceBank has been very useful for students. It puts them at an advantage compared to other applicants.”
The program’s success is further bolstered by its partnership with Theresa Regli, a renowned DAM expert. Regli’s involvement ensures the curriculum remains aligned with industry trends, while her connections with IntelligenceBank have facilitated access to cutting-edge tools and resources.
A Model for DAM Education
King’s College London’s use of the IntelligenceBank DAM platform sets a benchmark for DAM education. By combining theoretical rigor with practical application, the MA DAMM program equips students with the skills and confidence needed to excel in the field. The platform’s scalability and flexibility have allowed the program to accommodate growing student numbers and diverse asset types, while its archiving capabilities ensure that student work is preserved for future reference.
As the management and distribution of digital assets continues to evolve, the partnership between King’s College London and IntelligenceBank remains a shining example of how academia and industry can collaborate to prepare the next generation of DAM professionals. The MA DAMM program is poised to remain at the forefront of digital asset management education for years to come.
King’s College London is a prestigious UK university, renowned for its research excellence, diverse academic programs, and historic contributions to fields like medicine, law, and cultural understanding.
