We did not have an organized, single source of truth for marketing assets that was easily accessible for internal employees or business partners. Creating ‘Collections’ in IntelligenceBank has been an incredible timesaver for our manufacturers’ representatives.
Gerber
Key Highlights
- Challenge: To service their large partner network, Gerber needed a centralized, secure and accessible home for their creative assets. Emphasis needed to be placed on version control and brand management.
- Solution: An accessible Digital Asset Management system that integrated into their existing product management system, along with a dedicated online brand asset portal to ensure consistent brand usage.
- Results: Significant reduction in the volume of repetitive asset requests, boosted productivity across teams. Integration into Gerber’s existing system meant assets containing product information were automatically updated with zero effort. Gerber continues to expand its library with over 53,000 assets and more than 700 users, benefiting from the platform’s scalability.
Overview
With a history dating back to 1932, Gerber has established itself as one of the premiere plumbing fixture manufacturers for both residential and commercial kitchens and bathrooms.
As Gerber continues to grow and expand its reach, their library of assets has grown. Gerber needed a solution to not only house their assets, but a solution that would act as their “single source of truth” for all of their assets.
In May of 2020, Gerber selected IntelligenceBank as their solution provider for Digital Asset Management (DAM), Online Brand Guidelines and Marketing Operations Platform. They also integrated their website with IntelligenceBank to ensure online assets are always up-to-date. Gerber now has over 700 users and over 53,000 assets on their platform that grows everyday.
The Challenge
Gerber’s previous system to store assets consisted of a cluttered internal drive that was not owned by one team and consequently, no protocol to keep it clean and up-to-date.
The lack of processes to handle their assets left the Gerber team lacking confidence that the assets they were accessing were the correct ones. This also meant that there was no single place for critical business partners to be able to pull what they needed from Gerber’s library of images, videos, and other collateral.
Gerber’s legacy system also made it difficult to share and update assets easily or control brand compliance among their nationwide team and partners. that grows everyday.
The Solution
Gerber chose IntelligenceBank’s DAM, BrandHub and Marketing Operations Platform to manage their digital assets, their brand, and streamline their marketing processes for better efficiency and compliance.
In doing so, they created a home for all of their assets which are now stored in a central location. This has provided Gerber with a single source of truth, giving users far greater assurance they are using the correct and most up-to-date asset.
They have also created an easier way to access and share assets. Gerber uses ‘Collections’ to curate groups of specific assets, ensuring the correct assets are shared with the right people. This makes sharing assets outside the organizations easier, and reduces the risk of sharing sensitive assets.
Adding to these benefits is the access available to authorized stakeholders. Approved internal and external users can now serve themselves to verified assets. This has resulted in a large reduction in marketing workload for repetitive requests for assets. The ability to have internal and external users access permissioned assets is a game changer when it comes to productivity and reducing the bottleneck that requests can become.
The introduction of an IntelligenceBank online brand portal has provided the wider Gerber network and external partners to stay on brand. Having a dedicated home for brand guidelines and downloads available 24/7 has proved to be indispensable for Gerber as it expands its brand reach and recognition. Gerber chose to integrate IntelligenceBank onto their website which has allowed a seamless experience for their digital team. With the use of APIs, they can pull digital assets from their IntelligenceBank platform and use them directly on their website. This ensures that they have the most up-to-date assets on their site while only having to manage and update them within IntelligenceBank.
And, as Gerber’s library of products grew, their need for Product Information Management (PIM) became more apparent. Gerber implemented a PIM to enter their thousands of SKU’s (including images and installation manuals) were always accurate and up-to-date. They used an API connection in combination with their public links with IntelligenceBank to ensure that if anything is updated on their DAM, it will update the PIM automatically.
The Results
With the help of IntelligenceBank’s DAM, BrandHub and Marketing Operations Platform, Gerber has been able to have the central library of assets they needed with a customized and organized system of storage. This has reduced the stress of knowing assets are where they should be, and allowed Gerber to share the correct assets to the right people. Their marketing team can now focus on creating new content and expanding our library, rather than having to file repeat requests.
To ensure people use IntelligenceBank, we made sure that we set up all of those who would be interfacing with the software. We also educated our staff on the capabilities of the platform so they knew exactly what they could use it for. Lastly, once we onboarded the system, we turned requests for materials into learning opportunities, and showed them how the self-service feature can eliminate the need to reach out and ask for materials.
To find out how IntelligenceBank helps marketing teams with collaboration, efficiency and compliance, contact us.
