Unlike many brand refreshes, Valparaiso University did not set out to redefine its identity, but rather, to better convey what it means to “be Valpo.” In the process, the team set out to distill the university experience into a marketable message that resonates with prospective students, alumni, donors and others. Research for the project was extensive, and was inclusive of interviews and fact-finding with hundreds of students, faculty, staff, alumni, orientation assistants and community members.

The resulting feedback – including all-new creative assets – has been overwhelmingly positive from vendors, campus partners, students, alumni and more.