Since its inception in 2011, SingleStore has transitioned from an in-memory transactional database to a real-time data platform for intelligent applications. Used by some of the world’s biggest brands, the company felt its brand was outdated, and set out to bring its identity into the present.

The new brand vision sought to convey a multigenerational company through a data platform that elevates human lives by helping companies transact, analyze and contextualize data in real time. The company’s new identity features new color palettes, typography, iconography, photography and more. Customers have responded that the new brand is sleek, clean, easy-to-look at, leaves an impression and feels modern.

One of the biggest indicators of our success has been SingleStore’s brand impact index score from Insight Partners, showing a marked increase on a logarithmic scale that includes engagement, awareness, power of voice and overall brand sentiment.