Listen to the Brand Intelligence Podcast
Generative AI has moved from curiosity to operational reality — reshaping how marketing teams research, create, review, and deliver content. But beyond the headlines and product demos, the real story is unfolding inside organizations adapting at different speeds and in different ways.
In this episode of the Brand Intelligence Podcast, we gather perspectives from marketing, brand, creative, and strategy leaders who are putting AI into practice. The conversation spans industries and disciplines, offering a candid look at how AI is influencing work today — and what still firmly belongs in human hands.
Guests share:
- Where AI is delivering immediate value, from research and summarization to asset development and compliance-ready creative
- How teams are using AI to reclaim time and focus on work that requires nuance, empathy, and strategy
- New creative applications, including synthetic video, demographic adjustments, and rapid visual production
- Governance and ethical considerations, especially for regulated industries
- The tension between efficiency and authenticity — and how leaders are navigating it
- Why strategy, storytelling, and empathy remain uniquely human skills, even as AI accelerates execution
The result is a grounded, pragmatic view of AI’s impact across modern marketing: what’s working, what’s emerging, and what still requires human intuition and craft.
Whether you’re leading an AI initiative or simply trying to keep up with the pace of change, this episode provides a thoughtful, real-world look at where marketing innovation is headed next.
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Episode Transcript
William Tyree: Welcome to the Brand Intelligence Podcast — the show where we pull back the curtain on the world’s smartest brands.
This episode is a little different. The pace of change in generative AI over the last year has been extraordinary. Workflows, creative expectations, even team structures — everything is shifting. Marketing leaders are rethinking how content gets developed, reviewed, and approved. And with so much noise in the market, we wanted to cut through the hype and hear real insights from the people actually doing the work.
It’s a front-row look at how marketing is evolving in real time and where the next wave of transformation is headed. Let’s dive in.
This season, I’m asking every guest about their relationship with generative AI. It’s changing so fast that educators are grappling with it, marketing teams are grappling with it, and in some roles it’s even changed how marketers interview. So I’m curious — where are you with it? How is it influencing your work, whether that’s research, creative development, campaign management, or something else?
Jennifer Lazarz:
I’ll go macro to micro. At the macro level, Medical Informatics Corp. has embraced AI. Not only from a market standpoint — we have one of the largest physiological data sets in the world, so if you’re training a clinical AI model, you should be talking to us — but also internally.
Our CEO is incredibly passionate about it and even started an internal AI book club. Anyone in the company can join, and different teams present how they’re using AI in their workflows. It’s been fascinating. Our CTO showed how he uses it for client notifications, and our sales operations and IT teams talked about how AI is embedded in our call-recording software.
I’ve presented as well — I use AI constantly. I love testing tools, so I often use Gemini and ChatGPT side by side. I treat it as a companion: something that helps me research or evaluate my own writing. I’ll drop in a draft along with our tone and brand objectives and ask whether it hits the mark. It’s not writing for me, but it’s an incredible editing and ideation tool. There’s huge growth happening, and I’m grateful we have a structure for exploring it responsibly.
Rebecca Brown:
We’ve seen real benefits, especially with the nuts-and-bolts work that used to land on interns. If someone wants a story for something like Respiratory Therapy Week — and I love those stories — they can be time consuming. Now AI can draft that quickly.
It’s also fantastic for summarizing research and helping us move faster as our staff gets smaller. I tell my team: save your time for the things only you can do. AI lets us pass off the routine work so Andy and the creatives can focus where it matters most.
Andy McLeroy:
Even in the last few weeks, we’ve used AI constantly. For a recent leadership presentation, we needed a visual collage of news headlines. In the past, we would spend an hour Googling and pulling screenshots. AI pulled everything instantly, freeing our designers to focus on the actual creative.
We also shot a video last week, and after filming, the date of an event changed. Normally we’d bring the speaker back in or cover the audio. But because we had so many hours of footage, our videographers trained an AI model on his voice and had it generate the updated line. It was perfect.
Photo editing, demographic accuracy, quick retouching — we use AI for all of it. We’re learning new applications every day.
