Listen to Jennifer Lazarz on Brand Intelligence
In this episode of Brand Intelligence, host William Tyree talks with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp (MIC), a health tech innovator whose FDA-cleared Sickbay Clinical Platform helps clinicians make faster, better-informed decisions.
Marketing in a highly regulated industry like healthcare means compliance, version control, and clarity aren’t optional, they’re critical. Jennifer shares how MIC’s diverse workforce of clinicians, engineers, researchers, and marketers created brilliant ideas but also ran into common challenges: siloed assets, version confusion, and inefficiencies that slowed collaboration.
To overcome these hurdles, MIC centralized their brand and digital assets in a secure, compliant, and searchable brand portal. The results? Faster access to approved materials and stronger alignment across teams.
This conversation offers a candid look at how a growing health tech company brought clarity to complexity, and why smart brand operations are just as vital as innovative products in regulated industries.
Tune in for lessons on cross-team collaboration, compliance confidence, and building a brand foundation that supports both innovation and growth.
Learn more about Medical Informatics Corp at https://michealthcare.com/
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Episode Transcript
William Tyree: Welcome to the Brand Intelligence Podcast, a show where we pull back the curtain on some of the world’s smartest brands. I’m your co-host William Tyree. Today we’ll look at an award-winning brand portal.
William Tyree: Joining me today is Jennifer Lazarz director of Marketing at Medical Informatics Corp. Welcome, Jennifer.
Jennifer Lazarz: Thank you. Glad to be here.
William Tyree: All right, so before we get into your story, we’d like to kick things off with a theme song. So if you were walking out to give a keynote speech about marketing and healthcare technology, what would that theme song be and why?
Jennifer Lazarz: there’s a song by Coldplay called Lovers in Japan. And, um, unbeknownst to everybody here on this podcast, I actually have, my first career was as a professional opera singer and I was in music.
Jennifer Lazarz: So there are certain things in certain songs that really speak to me. And there’s a piano sound at the beginning of this. Um, it’s made with what’s a version of attack piano. So basically they put middle bit metal bit. Text in a piano to give it a very different tinny sound. And there’s just something so positive sounding about, um, the piano part of lovers in Japan, and then the lyrics go on to basically talk about, you know, we’re gonna keep on moving, keep on doing what we’re doing because it’s all gonna work out.
Jennifer Lazarz: So I think in healthcare, especially in today’s, uh, day and age, that that’s an important message too. So I love Coldplay lovers in Japan.
William Tyree: I love Coldplay I think it’s amazing song. And the crazy thing is, remember when that album came out, it felt like a really big song, but now it’s considered a deep cut and, um, it’s just more people need to hear it. So, um, anyway, I love it. It’s great. I love what it means to you. Um, so for those who may not know, um, tell us a little bit about Medical Informatics Corp.
William Tyree: I’d love to just know like what you do, who you do it for, all that.
Jennifer Lazarz: Yeah, so Medical Informatics Corp has been around over a decade. Um, the founders of our company started out by looking at a problem where. There’s a lot of data in healthcare and what were, there was a particular situation where some doctors were looking to say, could they, how, how quickly could they access this data and could it be time synchronized?
Jennifer Lazarz: And at the time in the market, the answer was not yet. And so the founders of our company really took on that challenge and said, okay, well we can do this differently. So they came up with a product called the Sick Bay Clinical Platform. Um, it is, yes, named after Star Trek. If, uh, anybody’s a Star Trek fan, they.
Jennifer Lazarz: Sick bay on, on the show. Um, but what the Sig Bay Clinical platform does is it aggregates and time synchronizes high fidelity time series, weight form data. And what that means for the layman is it’s taking everything off of all of the bedside devices in a hospital room. It’s making sure that it’s showing up at the exact same time.
Jennifer Lazarz: Um, it’s really difficult. I mean, in our own houses, the, the power flickered in my house yesterday and now my stove, stove and my microwave are in different time zones. Um, and so when you’re looking at healthcare, you don’t want your devices telling you different stories at different times. Um, so first of all, we solved for that problem, but then what we’ve done furthermore, is sick bay not only takes all of that data.
Jennifer Lazarz: Um, it’s doing it in a vendor neutral way, so it doesn’t matter what those bedside devices are, whether it’s ventilators, cardiac monitors, EEG, um, but it’s reddis displaying everything in your real time within milliseconds in its native waveform resolution. So people can look at everything going on across all of those bedside devices, time aligned with all the wave forms and make, um, it, it’s enabling the clinical bedside teams to make, um.
Jennifer Lazarz: The best decisions they possibly can with all the data in front of them. And then we’ve taken it further. Um, so that portion of our product or portions of that product are FDA cleared. Um, and we’ve taken it further and we save that data indefinitely down, down to the second. So the bedside clinicians, researchers, even executives at hospitals who are looking at justifying claims, um, can look at what happened at a patient’s bedside.
Jennifer Lazarz: Um, and then we time synchronize that as well with, um, what’s coming in from the electronic medical record. So, so it’s an exciting technology that is re-envisioning how remote patient monitoring works by saying, how much data can we pull together and make sure that it is actionable.
William Tyree: Wow, is really cool. Uh, it must feel great marketing a product that is so impactful.
Jennifer Lazarz: Yeah, I mean, the saying around these parts, uh, is, um, we do, we work on sick bay because we want it for our families. I mean, frankly, I would not expect any other level of care that I would rather all of the bedside clinicians and everybody else looking at my loved ones have all of the information.
