William Tyree: Welcome to the brand intelligence podcast, the show where we pull back the curtain on some of the world’s smartest brands.

I’m your cohost, William Tyree, and today we’re diving into the world of AI as it applies to brand and legal compliance. We’ll be hearing from two of my close colleagues here at IntelligenceBank, Tessa Court and Mark Wood. Welcome to Brand Intelligence.

Tessa Court: Great. Thanks. We’re so happy to be here.

Mark Wood: I’m really excited.

William Tyree: Now, before we dive in We like to ask guests to give us a theme song. If you were walking out on stage today to give a keynote address, what would that song be and why? And Tessa, I’ve asked you this in the past, but I’m going to give you a chance to either double down on your past answer or change your answer.

Tessa Court: I do need to double down. I am a loyalist at heart and it would definitely be Proud Mary. So that is the best song to sing karaoke to. So I think if I did have a song I would need to be singing at the same time. So that would be it.

William Tyree: I have to ask since we’re doubling down, who does your favorite version of Proud Mary?

Tessa Court: Oh, Tina, of course.

William Tyree: Tina. All right. All right.

Tessa Court: That was a quick answer, wasn’t it?

William Tyree: Yeah. No doubt about that. All right. Mark, what about you?

Mark Wood: It would have to be Pharrell Williams with Happy. It just, for me, any event, presentation, or otherwise, you start with that is going to be a great one. Okay.

William Tyree: Just amazing. I love that. I love the levity in it. All right maybe we can hire a DJ to do a little mash up of those two songs and get going for the next keynote. That would be amazing. All right good.

Tessa and Mark, this conversation comes at an exciting time for both of you. This week IntelligenceBank announced its acquisition of Red Marker. The two companies have been working together for some time, and Tessa, I’d like to start with you and ask why is this the right time to formalize the partnership and bring AI content compliance to IntelligenceBank?

Tessa Court: Yeah, sure. So IntelligenceBank, and I guess our value proposition has always been around if Marketing and compliance had a love child, you get IntelligenceBank is the marketing operating system of record, and that’s how we always thought about it. And over time, we had some shared clients with Red Marker and red marker specializing, going very deep.

In terms of AI driven marketing compliance. And then obviously with IntelligenceBank, our damn brand hub and marketing operations platform to help clients get approved content out the door quickly. We did have a shared client who said. Gosh, it’d be really great if you brought these two things together because we see them hand in hand.

That was about three years ago. And since then we’ve had a very close partnership with Red Marker, we do have shared clients and it just made sense to merge the companies literally last Friday. So we’re very excited about it. The two capabilities come together because they’re highly complimentary.

And for our clients that are larger in regulated industries, we’re able to provide them with that. literally the best compliance checking capability in the world based on these custom rules that they’re able to set up. And likewise, for our other clients, there will be opportunities for looking at things like brand checking and spell check and other things during the approval process that can be a little bit lighter weight than just the, I guess the heavier rules engine.

There’s also a lot of synergies as well in terms of web reporting. So we have a product that a lot of our clients love whereby we have review processes for web pages. Once you produce a piece of content, it’s out there in the world, how do you ensure you have a process to check it?

And so we call this our content collateral tracker and the red marker. capability to index and to find proactively website risks that shouldn’t be there is a really nice fit also with that product. So I guess in terms of how M&A goes and bringing companies and people together it is literally the best fit I could imagine for our customers

William Tyree: Let’s frame the conversation a little bit. So a Gartner Tech CEO Insights report shows adoption rates for AI and Gen AI across verticals. To nobody’s surprise, 75 percent Of CIOs plan to increase AI investments. But what’s really interesting is actually the industry’s highlighted. So the survey finds that the verticals with the most aggressive spending are banking, insurance, healthcare, transportation, all.

Regulated industries, right? So we’re all familiar with what companies are doing with AI ranging from enhanced data analytics to helping with forecasting to increasing worker productivity. But I think one of the under the radar stories is how companies are using AI to improve legal. And brand compliance.

Fortunately, we’ve got a couple of experts here. So I’d love to start with marketing compliance as it relates to laws and regulations. We’re going to get into brand compliance a little bit later. So Mark, I think everybody has heard the SEC’s marketing rule, right? That has been recently updated. We’ve all seen a lot of news surrounding some pretty hefty fines, lots and lots of warnings.

But the truth is there’s agencies worldwide, right? Devoted to consumer protection, including some you’ve never even think of. You’ve been offering AI content compliance in regulated industries for years. So can you tell me a little bit about what content compliance entails? What does it look for like for companies who aren’t using AI yet? And then maybe after that, we’ll get into.

What does it look like once they start actually leveraging the AI?

Listen to the full episode to see even more great conversation between Tessa Court, William Tyree and Mark Wood…