Marketers, how do you know the Google Ads your company has live are compliant? Not ‘Google compliant’ but government and industry compliant. How do you ensure all offers are still current and that nobody has tinkered with previously signed off work?
Chances are this is currently a manual or hit and miss process – if it even happens at all. The reason is, there hasn’t been a feasible efficient option available until now.
We’re excited to announce a new way to detect risky or non-compliant content in Google Ads with accuracy and speed, cutting hours or even days of manual work.
How It Works
The solution is designed to scan your ads for compliance risks based on your business’s custom risk rules. Whether it’s an ad headline, description, or call-to-action, it automatically checks each ad variation for potential risks, such as outdated offers, high-risk words, or missing disclaimers.
You’ll receive reports on flagged content, either as a CSV file or straight into an IntelligenceBank Kanban Board, making it easy to manage compliance issues before they become costly problems.
Real-World Examples of What It Can Detect
Here are just a few examples of what the feature is built to catch:
- Expired Promotions Ads promoting a special offer that expired weeks or months ago, leaving you vulnerable to misleading advertising claims.
- Risky Phrases Words like ‘free’, ‘best offer’, or ‘lowest price’ that, without proper terms, could trigger regulatory issues.
- Missing Terms and Conditions Ads that showcase promotions but fail to include the necessary legal disclaimers, putting your business at risk for non-compliance.
