Over the years, LMN’s (Landscape Management Network) brand had become fragmented and inconsistent. The team undertook a strategic review to redefine their brand essence, tone, and voice to authentically reconnect with their audience. They conducted extensive research through on-site visits and online interviews to deeply understand their customers’ experiences and values. As a result, they simplified their brand aesthetics, ensuring coherence and clarity across all touchpoints while developing a messaging hierarchy led by captivating headline statements, clear definitions, and focused imagery.

This rebranding effort not only revitalized their visual identity but also strengthened their market presence. Their comprehensive strategy included creating a new brand marketing strategy, detailed brand guidelines, conducting workshops to educate employees and external partners, and implementing a Digital Asset Management system for easy access to brand assets. These efforts led to significant indicators of success, including strong quarterly growth, the acquisition of up-market clients, record event attendance, and positive feedback from customers.