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2025 Brandie Awards

Best Brand Portal Design and Execution
Winners

Best Overall Winner

QBE Insurance

As well as being beautifully designed, QBE’s brand portal revolutionizes risk management by transforming chaotic approval workflows into a precision-engineered compliance hub ‘QBE Market’…

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QBE INSURANCE The Brandies 03

Category Winners

Arnotts Group Best Brandhub Screen 01

Arnott’s Group

Best Brand Portal Design and Execution | Food and Beverage

C.H. ROBINSON The Brandies 03

C.H. Robinson

Best Brand Portal Design and Execution | Logistics

REAL INSURANCE Best Brandhub Screen 01

Real Insurance

Best Brand Portal Design and Execution | Insurance

McNab Group Best Brandhub Screen 01

McNab Group Brand Bank

Best Brand Portal Design and Execution | Construction

The Good Feet Store Best Brandhub Screen 01

The Good Feet Store

Best Brand Portal Design and Execution | Retail

Medical Informatics Best Brandhub Screen 03

Medical Informatics Corp

Best Brand Portal Design and Execution | Healthcare & Pharma

  • Best Brand Portal Design and Execution
  • Insurance (Best Overall)

QBE Insurance

QBE INSURANCE The Brandies 01
QBE INSURANCE The Brandies 02
QBE INSURANCE The Brandies 03
QBE INSURANCE The Brandies 04

As well as being beautifully designed, QBE’s brand portal revolutionizes risk management by transforming chaotic approval workflows into a precision-engineered compliance hub ‘QBE Market’.  Serving 1,000+ users across the globe, the brand platform has slashed production time from 24 hours to 5 minutes with the help of creative templates that help maintain ironclad governance over more than 1,700 annual approvals. Its design cleverly balances regulatory rigor with operational agility, evidenced by a 57% year-over-year surge in creative template downloads and 28% more briefs created. The platform’s ‘At the Heart of It’ philosophy extends beyond marketing, with 18+ non-marketing teams like Legal and Compliance now onboarded – a testament to its enterprise value. User-centric dynamic inclusions like the QBuddy AI chatbot and 60-second video tutorials have reduced support queries by 40% while accelerating onboarding. The ‘QBE Market’ hub proves that even in high-regulated industries, compliance and creativity can coexist when powered by intelligent design. From streamlining over 20 active tender responses via the RFP portal to maintaining audit-ready trails for risk mitigation, QBE Market isn’t just managing assets, it’s redefining how global insurers scale both safety and speed.

  • Best Brand Portal Design & Execution
  • Food and Beverage

Arnott’s Group

Arnotts Group Best Brandhub Screen 01
Arnotts Group Best Brandhub Screen 02
Arnotts Group Best Brandhub Screen 03

Arnotts’ brand portal elegantly solves a classic corporate challenge – how to transform the food giant’s scattered assets (once strewn across OneDrive, Dropbox, and desktops) into a vibrantly efficient, single source of truth that honors their parrot-branded heritage. The design thoughtfully mirrors Arnotts’ iconic visual identity, using their signature color palette and minimalist navigation to create instant brand recognition for internal teams and global partners.

Beyond aesthetics, the portal’s true brilliance lies in its dual functionality: as a meticulously organized asset library (preventing outdated content usage) and a collaborative briefing hub that streamlines campaign workflows. Early adoption by pilot users has already validated the approach, with teams praising the intuitive access to approved logos, packaging designs, and marketing templates. By marrying Arnotts’ cherished legacy with modern UX principles, the portal doesn’t just store assets – it extends the brand’s promise of authenticity and trust into the digital realm, setting the stage for scaled rollout across international markets.

  • Best Brand Portal Design and Execution
  • Logistics

C.H. Robinson

C.H. ROBINSON The Brandies 01
C.H. ROBINSON The Brandies 02
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C.H. ROBINSON The Brandies 04

C.H. Robinson is a leading global third-party logistics company that ships $23 billion worth of freight every year. With offices across the globe and over 14,000 employees, they faced a huge challenge when it came to making sure they stayed on brand. Issues such as team members using out of date branding, offices applying inconsistent use of branding elements as well fragmented access were not only damaging the brand but highly inefficient. The creation of the ‘Brand Center’ an online brand portal that served as a hub for all things brand was the solution.

Designed to be intuitive so assets are easy to find, and visually engaging so it reflects C.H. Robinson’s brand personality, the portal features a clean layout, user-friendly navigation, and dynamic imagery, making it both functional and inviting.

Since launch, the Brand Center has driven impressive adoption, with 7,000+ unique users in its first quarter, 9,000+ asset downloads, and 25,582 page views.

By providing a single source of truth for branding, the Brand Center has not only eliminated inefficiencies but also elevated C.H. Robinson’s brand presence—ensuring every interaction, internal or external, reflects the professionalism and reliability of a global logistics leader.

  • Best Brand Portal Design and Execution
  • Insurance

Real Insurance (Direct to RA)

REAL INSURANCE Best Brandhub Screen 01
REAL INSURANCE Best Brandhub Screen 02

Real Insurance built their brand portal to solve a universal workplace headache: wasting time hunting for the right files to keep on message. Their clean, intuitive system puts every approved asset logos, campaign materials, even brand guidelines—just a few clicks away, eliminating the version confusion that used to plague teams. The portal works like a well-organized digital filing cabinet, with clear labels and smart search that lets employees help themselves instead of interrupting designers. Early users in marketing and digital teams report significant time savings during busy campaigns, now finding materials in minutes rather than hours—all while knowing they’re using compliant, up-to-date assets. Built-in license tracking and approval workflows provide added assurance, particularly when sharing externally. Though still in pilot phase, the portal has already eliminated the “which version is current?” frustration while establishing itself as the single source of truth for maintaining Real Insurance’s trusted brand identity across all communications. Users appreciate how the system feels instantly familiar yet perfectly tailored to insurance needs, combining the ease of consumer tools with the rigor their regulated industry requires.

  • Best Brand Portal Design and Execution
  • Construction

McNab Group Brand Bank

McNab’s Brand Bank portal transcends traditional asset management by becoming the connective tissue for Australia’s leading construction group – transforming chaos into cohesion across their portfolio of sub-brands. Where half a terabyte of projects once languished in labyrinthine folders, the portal now delivers military-grade organization with a builder’s practicality, embodying their “We make it easy” promise through intuitive workflows. The design mirrors McNab’s operational precision with clean, modern interfaces that prioritize high-value assets like project photography and staff headshots, while accommodating nuanced brand architectures for subsidiaries brands. 

Game-changing integrations like the Adobe Creative Cloud Connector have revolutionized workflows – turning hours of file hunting into drag-and-drop efficiency. Beyond marketing teams, the portal’s facial recognition tech and SSO accessibility are bridging gaps between divisions, with measurable results: tender preparations now take minutes instead of hours, and partners report flawless artwork handovers. As McNab scales, this living system grows with them – already reducing IT tickets by 30% while maintaining ironclad version control across 45,000+ assets. More than a digital library, it’s the bedrock of McNab’s next chapter – where brand consistency and operational agility build upward together.

  • Best Brand Portal Design and Execution
  • Retail

The Good Feet Store

The Good Feet Store Best Brandhub Screen 01
The Good Feet Store Best Brandhub Screen 02
The Good Feet Store Best Brandhub Screen 03
The Good Feet Store Best Brandhub Screen 04

More than an asset library, The Good Feet Store’s portal is a living embodiment of the brand – a digital space where franchisees don’t just access materials but experience the brand’s commitment to support and alignment. Designed as an extension of the “Always Forward” ethos, the portal’s intuitive structure and therapeutic aesthetic (clean layouts, calming colors) mirror the physical relief the products provide, turning compliance into brand immersion. Functionally, it empowers franchisees of all skill levels with centralized logos, color systems, and campaign kits paired with clear guidelines that educate while enforcing consistency. This strategic fusion of form and purpose transforms rigid governance into shared purpose: maintaining 30 years of brand trust while eliminating operational friction. By making every interaction (whether it’s navigating typography rules or downloading assets) feel authentically “Good Feet,” the portal doesn’t distribute brand elements; it reinforces why they matter.

  • Best Rebrand or Brand Update
  • Healthcare and Pharma

Medical Informatics Corp

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Medical Informatics Best Brandhub Screen 02
Medical Informatics Best Brandhub Screen 03

Medial Informatics Corps’ new brand portal solves two big problems at once: it keeps their marketing materials organized while making sure everything meets strict healthcare rules. For a team that works with FDA-approved software, having the right documents is critical – and thanks to the online brand portal – anyone in the company can quickly find the latest approved versions without raising a ticket with the marketing team.

The portal makes files easy to find with clear metadata (tags) showing which files are up-to-date and compliant. No more guessing if you’re using the right logo or outdated brochure. Employees love being able to help themselves, and leaders rest easy knowing every shared document follows regulations automatically. Everyone gets what they need quickly while staying safely within guidelines. For a healthcare company where rules change often, that peace of mind is priceless.