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Podcast

Crafting a Winning Brand for a Residential Community

In this episode of Brand Intelligence, host William Tyree sits down with Vinay Raja, Creative & Digital Director at AVJennings, to unpack the award-winning branding campaign behind the Somerford residential community in Melbourne.

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Podcast

How AI is Reshaping Marketing and Compliance

Marketing teams are creating 70% more content thanks to AI, but can your compliance and brand review processes keep up? In this episode, we explore how AI is reshaping the creative process, brand governance, and what the next two years could look like for marketing and compliance teams.

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Podcast

Compliance in Chaos

Fast-moving policy shifts in Washington are creating confusion for compliance teams. What’s truly changing? What’s political theater? And where is your real risk? In this episode, Matt Kelly, CEO of Radical Compliance and former Editor of Compliance Week, joins William Tyree, CMO of IntelligenceBank, to unpack the latest developments and cut through the noise.

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Podcast

An Award-Winning Brand Refresh

In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech.

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Podcast

Transforming Perceptions

This episode explores UVU’s award-winning rebrand, transforming its image through multi-channel marketing, real student stories, and stakeholder alignment to strengthen its brand identity.

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Podcast

Changing the Narrative on Insurance

Join host William Tyree as he talks with Dimi Bartolillo, Head of Marketing and Brand at Helia, about their award-winning campaign redefining lender’s mortgage insurance. Discover how Helia used storytelling and data-driven insights to create a meaningful brand experience that resonates with both businesses and consumers.

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Podcast

How to Rebrand After an Acquisition

What does it take to successfully rebrand a company after strategic acquisitions? In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Leanne Franco, VP of Communications at Wyloo, to explore the company’s award-winning rebranding journey.

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Podcast

Marketing Leaders Reveal Their Walkout Songs

On The Brand Intelligence Podcast, we have the privilege of sitting down with some of the brightest minds behind the world’s most innovative brands. One of our traditions is asking each guest, “If you were about to give a keynote speech, what would be your walkout music?”

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Podcast

AI, Creativity and the Future of Brand Marketing

In this episode of Brand Intelligence Podcast, William Tyree and Tessa Court sit down with Bridget Cleary, CEO of Big Red X, a division of one of Australia’s largest independent agencies, Big Red Communications Group. Bridget shares how Big Red X integrates AI and automation to deliver scalable, efficient marketing solutions while maintaining the creativity that drives brand success.

Podcast Header Image Episode 14
Podcast

The Role of Thought Leadership in Brand Positioning

In this episode, Alex Lamascus, Director of Thought Leadership at Workato, talks about their 2024 Brandie Award winning campaign, “The New Automation Mindset”, including key takeaways that made this campaign extremely impactful.

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