
Summary
ANZ have moved to a modern, simpler, more ‘digital’ look and feel in an increasingly competitive landscape. The design foundations start with digital and accessibility firmly in mind – refreshed in a bold new look and feel that retains ANZ’s iconic blue and unique logo. ANZ worked in collaboration with IntelligenceBank and key design agencies to bring the evolving brand portal to life utilising the latest features from the IntelligenceBank network to build and evolve.
Accessed universally and securely, staff and suppliers now also refer to an easy to use ANZ brand guideline which houses the guidelines, templates and core brand assets. Having all this information on a web platform not only champions consistency, it allows teams to work more efficiently and accurately.