Key Highlights
Global men’s health fundraiser responsible for raising over 1,320 men’s health projects globally
Centralized over 29,000+ pieces of marketing content in a single platform
Enabled self-service access to approved brand assets for global teams and partners
Improved visibility into asset usage and campaign performance
Reduced time spent searching, recreating and distributing marketing content
Overview
Movember is a global men’s health charity best known for its annual November campaign where participants grow a moustache, or ‘Mo’, to raise awareness and funds for issues like prostate cancer, testicular cancer and mental health.
Since its inception, Movember has raised over $1 billion to support initiatives worldwide. With campaigns running across multiple regions, the institute relies on consistent, high-quality marketing content to engage supporters, partners and communities.
The Challenge
With high campaign volume concentrated over a brief window of time, Movember needed a structured way to manage how marketing content was stored, accessed and shared across their global offices and partner network of brands, corporate entities and health organizations.
Before implementing IntelligenceBank, marketing content was managed across internal cloud-based systems which made it difficult to quickly locate the most up-to-date versions of logos, images and campaign materials. Over time, this created inefficiencies and increased the risk of outdated or inconsistent brand usage.
Teams and partners often relied on manual requests to access assets, which slowed down campaign execution and created unnecessary back-and-forth.
Movember needed a more streamlined approach that would make approved marketing content easy to access, while maintaining control over brand consistency and accuracy.
The Solution
Movember implemented the IntelligenceBank Platform for digital asset management (DAM) alongside a fully branded Brand Portal, they refer to as ‘Adam.’
The platform has provided them with a centralized repository for all approved campaign materials such as completed content and raw images, video and audio files. Every asset is reviewed and approved before being made available, ensuring brand integrity across all channels.
Through the Brand Portal, internal teams and partners can self-serve, quickly finding and downloading the content they need in the format they need it without relying on back-and-forth email exchanges.
Importantly, Movember uses the platform to track how marketing content is being accessed and used. This provides valuable insight into which assets are gaining traction and supporting campaign performance.
The Results
Since implementing IntelligenceBank, Movember has created a more efficient and scalable approach to managing marketing content.
Over 29,500 marketing assets are now managed within the platform
- 324 global customers actively access the system
- More than 8,000 new marketing assets were added in the past year
- Marketing content volume grew by 34 percent year-over-year
- Drove significant growth in content usage, with downloads up 417%
Teams can now quickly access approved content, reducing delays and eliminating the need for repeated asset requests or recreating what they cannot find.
The self-service model has improved efficiency for both internal teams and external partners, while increased visibility into asset usage helps inform future marketing decisions.
