With our new branding, we needed a flexible solution to visualize and share our brand guidelines. Providing a one-stop-shop and digital tools such as an online brand builder meant everyone in the health system could create their own on-brand materials.
Nicole Neboshynsky | Creative Supervisor
Luminis Health
Overview
Luminis Health was established in 2019 when Anne Arundel Medical Center and Doctors Community Medical Center joined forces to create one combined health system.
To empower their brand and ensure their digital assets would be consistently well-managed, Luminis Health approached IntelligenceBank to implement its turn-key Digital Asset Management and Brand Portal solution.
The merger led to a major rebrand. With a new and broader health system, there was a need for updated brand guidelines, assets and marketing collateral. And more importantly, an interactive platform to facilitate brand education, brand inspiration and instant access to branded content and assets.
Throughout its three hospitals with 9,000 medical staff, employees and volunteers, Luminis Health realized it was vital to establish the ‘Luminis Health Brand Hub’ that would make it easy for all parties to access and share content across the organization.
The solution
By implementing IntelligenceBank’s BrandHub and Digital Asset Management (DAM) software solution, Luminis Health now has a central hub for storing, managing and distributing brand assets, campaign elements and other marketing content for their brand.
Through it, employees within Luminis Health’s three hospitals can easily share branded materials, relevant information and marketing campaigns seamlessly. The platform also reduces its reliance on a slow VPN to access internal servers for assets.
The platform’s navigation bar and simple folder structure enable stakeholders of Luminis Health to easily find what they need. Its advanced AI metadata tag and decision-maker tools also allow individual centers to easily customize campaigns and maintain brand compliance.
The Outcome
‘Luminis Health BrandHub’, powered by IntelligenceBank includes the following key elements:
Custom Welcome Page
To engage first-time users and provide a quick search so people can instantly find what they are looking for.
Single Source of Truth of Brand and Creative Assets
Across the network content is being made available where people can self serve headshots, icons, logos, building photography, collateral and stationery. Coupled with assets alerts and review dates – only approved content is accessible.
Dynamic Creative Templates
A tool that allows people to customize printed materials and banners online – all of which is linked directly to their DAM and approval workflows.
Online Brand Education and Guidelines
Beautifully designed guidelines that showcase essential brand elements such as brand architecture, visual and verbal expression guidelines, logos, colors, fonts, photography and iconography.
The Solutions
The ‘Luminis Health BrandHub’ not only ensures their brand values, guidelines and elements are consistently communicated to designers and employees, but it also provides a process which enables people to ‘self serve’ items, in turn saving the brand team thousands of hours in admin work.
The flexibility of using IntelligenceBank’s out of the box Brand Portal meant that Luminis Health could quickly launch while being able to express their brand and educate their users at the same time.
Key Takeaways
Create a Flexible Brand Portal
A flexible online brand portal ensures your approved assets are accessible to your entire network, streamlining brand representation.
Automate Processes for Efficiency
Implement automation for tasks like language choices, alerts for new assets, talent usage rights, and ad customization to save time.
Keep Creative Assets Fresh
Design creative assets that are visually appealing and engaging for marketers and creatives who need to love the experience.
Collaborate with Innovative Vendors
Partner with vendors who explore new possibilities and creative approaches to elevate your brand’s expression.
