Key Highlights
- Large Community Housing Provider, Evolve Housing needed a solid foundation for marketing content management
- Implementation of IntelligenceBank solution supported growing needs, with marketing content creation increasing by over 300% year-over-year
- Enabled faster, self-service access to approved marketing content, reducing reliance on manual requests with relevant team members/business units.
Overview
Evolve Housing supports more than 11,800 residents across over 5,400 properties, making it one of the most innovative, high-performing providers of social and affordable housing in Australia.
With this level of scale, clear and consistent marketing communication is essential. To support this, the Marketing Team replaced a fragmented content environment with IntelligenceBank’s Digital Asset Management platform, creating a centralized place to store and access approved marketing content.
The Challenge
Before implementing IntelligenceBank, Evolve Housing was managing marketing content across multiple locations. This made it difficult for teams to quickly find the latest approved materials.
As a result, time was often lost searching for content and there was a risk of outdated or inconsistent materials being used. There was also a risk of losing content such as professional photographs that had not been uploaded to the system. The lack of structure also made it harder to scale content usage across teams and maintain visibility over how assets were being used.
The Solution
Evolve Housing implemented IntelligenceBank’s Digital Asset Management platform to bring all of its approved marketing content into one place.
Instead of searching across different systems, teams can now easily find and use approved images, videos and other marketing materials when they need them.
With a more structured and searchable setup, it’s much easier for teams to access the right content quickly, without relying on manual requests or back-and-forth.
Improved search, metadata and access controls also help ensure marketing content is used consistently across the organisation.
Overall, this has given Evolve Housing a more reliable and scalable way to manage marketing content, while also setting them up for future improvements as their needs continue to grow.
The Results
With IntelligenceBank in place, Evolve Housing has created a more structured and reliable way to manage marketing content.
- Marketing content creation increased by over 300% year-over-year
- Content downloads increased by more than 4,000% year-over-year
- Teams now have better visibility into how marketing content is used, including campaign, usage and context
Teams can now quickly find and access approved marketing content, reducing time spent searching across multiple systems and removing the need for repeated requests.
The shift to a centralized, self-service approach has improved efficiency across the Marketing Team and supported more consistent use of approved content across the organization.
Evolve Housing is also making better use of the marketing content they already have by helping ensure valuable materials are not lost or underused.
With a clear structure now in place, Evolve Housing is now better equipped to manage growing content volumes and scale its marketing operations over time.
