2023 saw US based Luminis Health continue to unify and grow its brand under one masterbrand. One of those critical parts was the creation and management of a large amount of print and digital collateral launching the new brand. The Luminis marketing team leveraged tech to help them deliver this content seamlessly. The implementation of editable pre-approved creative templates and the establishment of a BrandHub housing all brand assets and guidelines allowed them to scale and keep all deliverables on track.

The success of this campaign was further amplified by meticulous planning and effective training programs, including monthly QA/Training sessions, on how to get the best out of the templating and brand tools.