Somerford is a vibrant new community in Melbourne’s rapidly growing outer southeast. Built on the grounds of a former horse breeding and polo field, Somerford launched in 2023 with a vision to create a welcoming neighbourhood that fosters a true sense of belonging.

AVJennings, one of Australia’s most trusted property developers, is the force behind Somerford. With a rich history dating back to 1932, AVJennings aimed to reestablish its presence in the area, seamlessly blending the heritage of the land with modern living solutions including land lots, turnkey homes, house & land packages, and townhomes.

Somerford’s branding includes a classic, ranch-style logo, an eye-catching colour palette, and elegant line drawings that were inspired by horse silhouettes. Prominent yet tasteful, the brand elements have been seamlessly integrated throughout all collateral, striking a balance between strength and subtlety that captures the essence of the site’s history.

Since its launch, Somerford has received a warm welcome and sales rates are steady, cementing its place in the region as a place where residents can truly feel at home.