Workato’s Automation Mindset thought leadership program centered around a business book published by Wiley and coauthored by Vijay Tella (CEO at Workato) Massimo Pezzini (Former VP Distinguished Analyst at Gartner) and Scott Brinker (VP of Platform Ecosystem at HubSpot). Surrounding the book was an integrated launch campaign that included social, PR, sales enablement, webinars, bespoke events, a podcast and other channels. 

Upon release, the book was the #1 Amazon Hot New Release in the Business & Finance category, and went on to achieve bestseller status with USA Today (#7) the Wall Street Journal (#3) and Publisher’s Weekly (#8). In addition, the book received press coverage from Fast Company, TechTarget, NYSE, Nasdaq, Ad Age, InformationWeek, Martech, RPA Master, ABC News, and The Seattle Times. The program has become a major pipeline influencer, has improved win rates and has accelerated deal close rates.