UofL Health rebranded its premier “Heart Hospital” in Louisville, Kentucky, to highlight its unique comprehensive cardiovascular services and strong commitment to patient care. The rebrand also allows UofL Health – Heart Hospital to serve as an umbrella brand across all UofL Health properties and practices offering cardiovascular care.

The goal of the campaign was to present innovative practices and technologies along with patient portrayals for potential patients to confidently trust UofL Health – Heart Hospital to take care of their heart when care is needed. The campaign featured patients who had put their trust in the heart hospital and our cardiovascular services to show the positive impact that UofL Health – Heart Hospital has on their patients and how they are able to live vibrant lives after treatment.