Saginaw Valley State University (SVSU) provides high-quality education while fostering personal and professional growth among its students. It’s a multidisciplinary campus rich in activity that extends to the Great Lakes Bay Region community. To help manage the many content creators and many content demands SVSU has set up a comprehensive, cleanly designed brand portal to make it easy for all stakeholders to stay on brand. The portal not only provides users with brand guidelines, it also allows them to easily navigate their way to approved assets such as clearly categorized photos, video, logos and editable creative templates. There’s even a section to easily channel approvals ensure nothing slips through the cracks.